UK Companies Sees Great Sales Opportunities With The Help Of Telemarketing

Although the use of the telephone has been very helpful in making good sales for many companies for a number of years, there are still many companies especially in the United Kingdom that are very much apprehensive about using the telephone even just for qualifying marketing leads. That’s because of the many experiences that many UK-based companies have gone through when they try to hire their own people in doing all those cold-calling techniques that were not really effective.

The fault is in the lack of sufficient and effective training for their employees. Just like any other businesses all over the world, these companies in the United Kingdom are so much engrossed on how to penetrate the world market and they are trying to come up with methods in a very hasty manner that they think will give them the edge in generating lots of qualified leads. Since they have a battery of sales people on hand, they have tried to assign to these sales warriors the tasks of doing telemarketing without proper training and guidance. Since these so-called sales warriors are geared for battle in the sales field, they would even hastily try to close a sale over the telephone. Some of them have the idea of setting up an appointment first before making the actual sale but they are doing it the wrong way and with inferior telecommunication technology.

And after careful and thorough studies and research, some of these companies have thought of outsourcing professional appointment setters to do the job of telemarketing for them. Everything went well for them and right now, they have been reaping the fruits of their labor and a part of the success they owe it to b2b telemarketing lead generation companies. Those who still haven’t tried to avail the telemarketing services of b2b telemarketing companies seem to have fallen behind. But, it’s not too late for them to follow suit. They don’t have to worry about where to find the best companies offering lead generation services since there are not a lot of these companies in the United Kingdom that are ready to take on the responsibility of generating sales leads for them no matter where they are in the U.K. or even in other parts of the world.

What To Do With Sales Leads Rejection

In the midst of your B2B lead generation campaign, it is normal if you encounter the usual rejections of business prospects. That is normal. Not everyone may need what you offer. You just need to get in touch with people who do. You can always move on to your next business prospects. But if you are the intrepid type, you can take those rejections and turn it into qualified sales leads. There are some simple steps you can follow to do just that. To start with:

1. Do not take it personally – these business prospects are only rejecting your offer, not you. If you keep that kind of mindset, you will be able to think objectively and come up with a viable answer to whatever objection these prospects throw your way.
2. Figure out what is wrong – it is possible that the way you handle your appointment setting call caused the rejection. Or it could be the product presentation or features you enumerated. Finding out what makes your audience tick will help you succeed in turning them into viable B2B leads.
3. 'No' may not mean 'no' – prospects that immediately say no to your telemarketing attempts may be using a knee-jerk response. In this case, you have to work on your sales pitch, presentation, as well as persistence, in convincing your prospects that you are the real deal.

Being rejected will always be part of B2B lead generation. What makes people successful in this kind of work depends on how determined they are in following up sales leads.

Why You Need to Use B2B Telemarketing for Lead Generation

For sure, you don't want to compromise your business in UK with costly trial-and-error lead generation approach. The reason why you need to consider b2b telemarketing. This less costly approach follows one important rule-to find, meet and do business with the right people. Unlike with telemarketing in general, this is more focused. It works out to boost your sales by looking for more focused b2b leads and more specific business.
 So what are the reasons why this suits your b2b lead generation campaign?

1. It helps you define your target audience.
2. It enables you to define the objectives of your current campaign.
3. It helps you define the lead you want for your business.
4. It helps you evaluate the quality of your lead
5. It allows you to follow-up your leads 

Outsourcing your lead generation to telemarketing call centre is also good when you are in UK. It will help you eliminate several headaches with regards to manpower. If you do your lead generation in-house, you will need to hire and train telemarketers. But by outsourcing your lead generation completely removes the liability and financial outlay of extra employees. You will only pay for the exact work that is done. You do not have to pay for health benefits, vacation, sick days, social security, etc. If you want your lead generation efforts to perform at maximum efficiency, you must have a telemarketing helpmate in place to monitor your telemarketers and you can just leave them and make yourself more focused with your core business.

When Will SEO Leads Become Real Deal?

That is a natural question in the minds of all telemarketing representatives in the United Kingdom. It is a variable that has always affected lead generation for SEO service providers. You want to be sure that your investment will return. After all, in the SEO business, quality SEO leads is a must in order to get more clients coming into your business. But to be sure that your B2B leads really are going to become B2B deals, you need to ask yourself these two questions:

1. Confirm if they need your offer – if they do, then that is the opportunity for your lead generation and appointment setting to make an attempt to make an offer. If they do not, then you can always announce to them your presence, in case they might need you in the future.
2. Confirm if they have the budget for your offer – this is an important step in your operations, since you cannot force them to buy your offer if they really cannot pay for it. You might also have to make a payment scheme that will work for them if they need it but have difficulty coming up witch the exact payment.

What is also important is the medium that you can use to connect to prospects in the United Kingdom. While there are numerous such means, nothing beats what telemarketing services can bring. This is one communication medium that can bring you more rapid results for your lead generation and appointment setting campaign.

Get To Your Busy Prospects in Three Ways

The thing about lead generation and appointment setting work in the United Kingdom, when your aim is to get more SEO leads, is that it can be a real pain. This is especially true if the prospects you want to meet are the type who can hardly give time. Such busy individuals will present a unique challenge for even veteran telemarketers. But it can be handled. You can generate B2B leads from such firms. What you need to do is to pay close attention to cues left by your prospects, and then act on them appropriately. There are also things you need to pay attention on, like:

1. Cut to the chase – the reason lead generation for SEO service providers may not be that successful is probably due to you saying too much. Delete the extraneous words in your spiel, and you will get more B2B leads.
2. Craft your message right – old-school cold calls is out, and what you need to know now is how to craft the right message that will encourage them to work with you. It is all in personalization.
3. Capture the facts – before you do a sales call, you need to be sure that you have done your homework. Some firms have their own unique problems that you ought to know how to solve.

All that remains is for you to invest in a good medium of communication, like telemarketing. In the business environment of the United Kingdom, you really have to give your best shot.­

Leveraging Relationships for Successful Marketing

How to be successful in marketing means leveraging on relationships, especially with your sales leads and consumers in UK. Here are some tips:

1. Listen to what they say. What are your leads and customers are talking about? And just as vital, what are they not talking about? If you only listen enough, you’ll discover more about the pain points of your customers so that you could engage them in those conversations that are focused on seeking solutions. Listening well calls for the motivation and enthusiasm to put customers’ opinions above the business’ own perspective of itself.

2. Always make way for innovation. Be forewarned: the market is open to the attention of various b2b leads and customers, the moment they get tired of your brand. Therefore, you just cannot afford to spoon-feed your readers the same content every single day; concentrate on the relationship with your readers, your brand advocates (people who favorably speaks about products/brands, and then passes on some positive word-of-mouth messages about that brand/product to others), in a way that the conversations would remain interesting, fresh and relevant.

Never settle for mediocrity. Try to appeal to your customers and see your business grow and prosper as you strive for innovation according to what your brand advocates feed you.

3. Utilise social media marketing not only for selling, but to serve. Ask your business leads and prospects how to serve them well and establish real customer service practices into place making use of social media marketing for quick and continuing engagement with your consumers.

Telemarketing Still Works Well in UK

It is comforting to know that some good things never change; case in point—telemarketing. Still, telemarketing has already been part of the business scenes in UK. There are plenty of companies who can attest to the fact that it is by far the best alternative they got if they truly wish to be successful and productive in their country.


Getting the services of telemarketing in United Kingdom is no longer a new idea. Business organisations usually look for call centres in order for their marketing and promotions to be managed by the best. Telemarketers are the best people to depend on in terms of making enterprises publicised to their marketplace. And if they plan to maximise their sales, then there’s always cold calling—which seems to be a feasible option. These cold callers are experienced and well-trained for this kind of task, plus, they always deliver the results. Moreover, it is also due to their dependability as well as the more affordable pricing which call centres are the preferred choice utilised by many businesses.


Therefore, if you are seriously considering about providing your business the affordable but still without compromising on quality, then getting the services of telemarketing companies is your best bet. B2b telemarketing services has been existing for several years now, with its endurance a testimony to its strength in making companies grow and succeed. By the way, it worked (and still works!) well with the other companies and enterprises, and it always delivers to its promises. All you have to do is to choose the right telemarketing provider.