B2B Telemarketing: The Secret of the UK’s Businesses

When it comes to profitability, the United Kingdom is one of those countries that can stand on the top. Despite the somewhat difficult business crisis triggered by the global financial meltdown, many firms are still able to maintain their operations. How do they do it? It is simple. They use the skills of B2B telemarketers. It is a fact the good B2B telemarketing can keep a company’s business afloat, and it is also a fact that many firms in the United Kingdom are using this service to improve their operations. Thanks to the quality of B2B leads generated either through B2B lead generation or B2B appointment setting, firms get a better chance at profitability.

B2B lead generation is a marketing technique that can never be downplayed. This is because firms in need of better business ideas or more accurate information about their market would need to generate quality B2B leads to do so. They can then figure out what needs to be done, and it can be used to position themselves better in the market. B2B appointment setting services also play a crucial part in the over all success of a marketing campaign, as this is used to convert these leads into a successful meeting between the client firm and the prospects they wish to make an offer to. And since these two services require the skillful use of the telephone, professional B2B telemarketing services is required.

These are just some of the reasons why the United Kingdom has been able to keep on being profitable.

How to Choose the Right B2b Telemarketing Firm

There are a lot of b2b telemarketing companies in UK that is why business owners there need to choose carefully. If they make the wrong choice, then there can be very large gaps in the kind of service that they and their customers receive. It is very essential therefore that they select the one with excellent records of telemarketing in the industry. Although selection is difficult, tiring and time consuming process, this can still be done by following some important guidelines.

Reputation of the company in the industry. It is very important to work with companies that are recognized by consumer protection agencies like Better Business Bureau and featured in any publications in recognition for their work. Their previous accomplishments will ensure you that your campaign will be in safe hands.

Specialisation of the people they employ. The telemarketing agency you choose should only have seasoned telemarketing professionals who have worked in telesales for many years. There are firms that only provide data cleaning and surveys, so it is very necessary to choose one with telemarketing expertise.

The telemarketing platform that they offer. You need to know if how your chosen company will going to create and manage your campaign. They should have a systematized approach on how to create and execute your campaign to achieve success.

Agency's technology and technical support. The agency should have a good technical support. Meaning, they can easily import and export data. They have the capacity to track, listen in to and review telemarketing calls. And their systems are those integrated with email campaigns that make calls more productive.

There are many b2b telemarketing firms out there. Just remember to follow the guidelines above. Your choice should not only be based on price but more importantly on what you can get for what you pay for. To ensure success, it is better to outsource to call centers with proven records in telemarketing.

Why is Appointment Setting so Important?

What is appointment setting and why it is so important for every business? It’s actually the process of identifying prospects and then setting an appointment with them where your sales or marketing professionals would be able to meet them face to face.

For most companies who want to shorten their sales cycle, they must focus on appointment setting tasks to keep their organizations up and running. This strategy is known to be still the most efficient b2b communication tool.

There are in fact lots of service providers out there who offers their b2b appointment setting services. However, usually, appointment setting has turned out to be a misnomer and this is because several appointment setting service providers would merely call up the sales leads without even having to fully understand what the company has to offer and more importantly, why the prospect would be interested in an appointment setting. Sad to say, this is quite a common situation; there are plenty of circumstances when the leads already agree with your marketing representatives to meet personally, but none of the meetings do not end up successfully. What a waste that would be for the company resources.

So what to do, in order to capitalize on, let’s say, UK appointment setting services? As a businessman, ideally, you can outsource to a BPO company in UK or trustworthy service providers to whom you do not just farm out your appointment setting tasks, but also the one who can truly provide the best sales solutions.

Why Outsourced Telemarketing Works

Times have changed, and so do business strategies and innovations. Along with this innovation led to discovery that launching an in-house sales telemarketing campaign is not the only solution to businesses when it comes to lead generation. Business organizations in UK (most especially those within the advertising industry) are vacillating on their indecision as to whether to go with outsourcing or simply to nurture their own in-house sales force. The answer always rests in you—being the manager or owner of the company.

Nevertheless, what can you gain from outsourcing to third party telemarketing service providers (e.g., call centres)? Well, there are many benefits actually. First, delegating phone marketing tasks reduces both your fixed and variable expenses. And also your operating costs. In this connection, your firm can also shy away from capital expenditures. Yet another advantage of outsourcing is that it lessens sales cycle but it doesn’t compromise on giving you the high-quality results which you deserve. Plus, your company can save money on manpower and employee development expenses. In relation to this, you can still allocate your limited resources to other important projects. Yes, it also means that your business organization can now focus more on your core competencies and other just as urgent and imperative functions.

The benefits of telemarketing has proved to outweigh its disadvantages, this despite some of the negative feedback thrown at even the most dependable call centers. Nevertheless, telemarketing has proved its worth and has stayed for long now, which means that this program really works.

Telemarketing – Greater Power for the UK Business

As a marketing strategy, does telemarketing work in the United Kingdom? Given the country’s robust economy, a healthy and spending customer base, plus relatively stable industries, then one might get the impression that this country has no need for something as “old-fashioned” as professional telemarketing.

Now, this perception is certainly a grossly underestimated expectation.

These days, more and more companies are looking up to telemarketing to shore up whatever resources they still have. Given the amount of beating the country took during the global financial crisis, it is only natural that some business firms and enterprises are placed at a precarious position. This is certainly not a laughing matter. For these firms to survive, they would need the help of professional telemarketers who know what needs to be done, as well as the means to achieve it. And what is that need? Marketing leads. And what two methods in telemarketing are essential to it? Lead generation services and appointment setting services.

Lead generation services are an essential part in the entire marketing campaign. Through this, companies will be able to identify the needs of their market, not to mention understand the underlying trends that may influence the spending behavior of their prospects. Now, once these leads are collected, it only makes sense that these are converted into an actual meeting with the prospect in order to pitch the sales talk. This part would call on all the skills of experience telemarketers in appointment setting. Also, for quality purposes, it would be a really good idea to outsource these tasks, because experienced telemarketers are often found this way.