4 Steps for More Effective Telemarketing Calls

There are indeed some telemarketing campaigns that could be considered frustrating and stressful that even the most seasoned professional telemarketers need some more tips on how to effectively deliver their calls. Here are some tips for outbound telemarketing services.

• Have your script ready. A good telemarketing script isn’t a script that needs rehearsing. It’s in fact a brief list of things you want to speak about during your outbound telemarketing call. Helpful telemarketing scripts must contain questions to ask the call recipients, with the concise information regarding your company and its market offerings.
• Ask those qualifying questions. Asking qualifying questions to your call recipients aids you in gauging if they need your goods and services. Otherwise, you can simply end the call right away without wasting time.
• Organise and prepare the campaign. Most entrepreneurs mistakenly think that telemarketing services is just about dialing telephone numbers from the Yellow Pages. Successful telemarketing campaigns call for more strategy, not to mention preparation. Prior to beginning an outbound telemarketing campaign, you've got to organise some essential background information regarding the people or companies which you need to contact and then arrange them into a single database that’s easy to understand.
• Listen well. Active listening on the verbal communication from your recipients gives a helpful impact on the results of your telemarketing campaign. When you listen actively to the manner your recipient replies to your queries, you could then mirror their approach, and then you could generate better rapport with them.

Concerned That Employees Will Be Your Competition?

It can happen in almost any company in the UK or anywhere else: Sometimes employees open up their own business for themselves and become competition.

Nick Vacco, owner of Detail King, an auto-detailer training company, shares some of his thoughts on this:

•  Listen well during interviews: Naturally, you want the right individuals for the job, people who want to work and not those finding ways to generate their own business sales leads to start up their own business. Ask applicants where they envision themselves in the coming three years. If they answered that they plan to begin their own business (like a lead generation company) within the same vertical as yours, then, that’s one thing to think about. But if they say that they want to work and advance their career in your company, then you can seriously give them a chance to work with you.

•  Have a noncompete agreement: For your new hires, you can let them sign a noncompete agreement/CNC (Covenant not to Compete), also known as Restraint of Trade in UK . If your state implements these kinds of agreements, you could implement signing one to be a non-negotiable condition for employees working at your firm. However, it’s better to check with your lawyer first, since holding workers to this agreement should strike a balance between an employee’s right to start his own business and the employer’s right in protecting their own interests.

•  Let go of paranoia. Nevertheless, never always presume that each job applicant wants more than just a job and will eventually start their own businesses one day. If you do, you’ll be managing with a paranoid mindset. What's more, you don’t want to hire applicants without a bit of ambition at all, right? It can be reflected in how they perform their tasks.  

Lead Generation: The 2 Basic Rules to Live By

If you’re an entrepreneur in UK and you find it difficult to generate b2b leads that maximises your return on investment, there are some basic rules in lead generation that you have to consider.

A successful business establishment focuses on its capacity to generate a good flow of quality sales opportunities by way of a well-planned business to business marketing strategy, that’s intended to improve their ROI and USP (unique selling proposition). Sad to say, as most small and medium enterprises can attest, selling quality solutions, products and services is no longer enough as the market these days are increasingly becoming saturated with too many suppliers and providers; the reality nowadays is that what you may offer to others may be easily accessible from other companies. Making sure that your enterprise in UK stands out from the others necessitates recognition and execution of a thoroughly designed marketing plan which brings favorable outcome.

Rule number 1: Identify Potential Cleintele. So that you could tap into your chosen target market, first and foremost, you have to obtain as much necessary information as you can regarding your selected industry yourself.

Rule number 2: Demonstrate Compelling Message. In order to improve and enhance not just the number, but also the quality of your business leads, it is very important to establish and incorporate the market landscape, likely objections, and competition into your business to business marketing message. Make sure that ample research and preparation will aid you in tapping into the suitable market to eventually increase their return on investment in the process.

These are good reasons why it’s a must to look for a reputable lead generation company which provides you with a quality pipeline of fresh lead opportunities.

The Crucial 30 Seconds Sales Call: How to Make the Most of It

Generally, prospective clients allow 30 seconds prior to making that ultimate decision. Either they ask more questions or find excuses to end the call. Bear in mind that entrepreneurs especially in UK receive unwanted calls daily. For professional telemarketers, their survival lies on being the best and making the most of the critical 30 seconds. Sadly, almost each cold caller claims to have the “Best Product in United Kingdom” or anything with “best” in it. Here are what you must do to make the most of those 30 seconds:

Prepare before calling. It’s important that callers have at least some basic know-how of the firm they’re calling. Notes taken during research should be kept in handy during every phone call.

Start with a business-like greeting. It is better to steer clear from the usual sales call like asking the prospect if they’re interested in the product right off the bat. The conversation must be light, begin by introducing yourself and the firm you’re representing. Make your business leads feel that you’re interested in them so you can begin a connection with them.

Tell your purpose. Within that all-important 30 seconds, prospects must already have a clear view of what you’re offering them. just give a brief overview of its benefits and features and provide chances for questions (if there’s any), as this signifies their involvement and interest.

Don’t forget to thank them. Even saying a simple thanks can go a long way. You can even make use of social media to express your gratitude. If your prospect is on Twitter, thank them publicly.

Most important of all, always end the call with a follow up. If you don’t, you can’t build a connection.

Why Does Your Network Marketing Lead Generation Fail?

Why do you think there are lots of people out there especially in UK which join countless network marketing companies, yet are unable to generate business leads?

Network marketing is simply contacting others and inviting them to see your business or sales presentation and then you close them. But what if you do not have anyone to invite or contact? Then your business’ lifeblood will vanish.

If truth be told, there is actually no wrong or right way—it’s just that there are way too many ways, so many choices. Anything from video marketing, SEO, solo ads, Twitter, etc, the list is endless. Hence, if there are many means of effective network marketing lead generation in UK or anywhere else, how come others’ methods are not working?

Why are you not getting any results?

• You have obsolete information

• You are not consistent enough

• You’re learning from an individual that’s reaping results but does not know the real reason behind it.

So to bring in the leads, you've got to get involved in the ever-evolving and transforming community and system. This is to avoid the first category—going for outdated information. You need the community’s help since the know-how of the group is bigger than just a single individual.

In addition, you need access to the best marketing specialists which have more extensive experience than you. And of course, you have to be very consistent. Perform your lead generation strategy for at least 3 months prior to deciding if it works or not. To be realistic, you won’t even start to see results till after 30 days.

Yes, you just have to be patient and consistent because that’s the way it works.

Webinars and How They Help Businesses in Lead Generation

What are webinars? They are short for Web-based seminars, a presentation, lecture, workshop or seminar that is transmitted over the Web. Webinars are the newest sales and marketing trend that allows for a more interactive presentation. Carrying out good webinars is advantageous for your brand or organisation, since they can be excellent sources for generating business leads.

It’s important to have an interesting topic built around the needs and problems of the intended registrants rather than focusing on the goods and services marketers offer. Then, to keep the attention of the members, fill your webinar with case studies or testimonials which present how others are already doing well with your product or solution. And not only that—look for credible and successful speakers for your webinar.

To conclude your webinar, it’s now time to make your pitch. After you convince your audience that they have problems, make them understand that you are the solution they need; they will envision how their lives would be more improved after solving their problem.

After that crucial sales pitch, you now give them the landing page. Typical webinars provide a link on a slide for the registrants in order to sign up for their offers. If you've got some members who may not able to sign up in your link during that time, you might have lost them for good. That’s why right away after your webinar, email your link to all those who attended.

And by the way, if you have a good webinar, these techniques would surely generate sales leads.