The Crucial 30 Seconds Sales Call: How to Make the Most of It

Generally, prospective clients allow 30 seconds prior to making that ultimate decision. Either they ask more questions or find excuses to end the call. Bear in mind that entrepreneurs especially in UK receive unwanted calls daily. For professional telemarketers, their survival lies on being the best and making the most of the critical 30 seconds. Sadly, almost each cold caller claims to have the “Best Product in United Kingdom” or anything with “best” in it. Here are what you must do to make the most of those 30 seconds:

Prepare before calling. It’s important that callers have at least some basic know-how of the firm they’re calling. Notes taken during research should be kept in handy during every phone call.

Start with a business-like greeting. It is better to steer clear from the usual sales call like asking the prospect if they’re interested in the product right off the bat. The conversation must be light, begin by introducing yourself and the firm you’re representing. Make your business leads feel that you’re interested in them so you can begin a connection with them.

Tell your purpose. Within that all-important 30 seconds, prospects must already have a clear view of what you’re offering them. just give a brief overview of its benefits and features and provide chances for questions (if there’s any), as this signifies their involvement and interest.

Don’t forget to thank them. Even saying a simple thanks can go a long way. You can even make use of social media to express your gratitude. If your prospect is on Twitter, thank them publicly.

Most important of all, always end the call with a follow up. If you don’t, you can’t build a connection.