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Wednesday, August 29, 2012

Get To Your Busy Prospects in Three Ways

The thing about lead generation and appointment setting work in the United Kingdom, when your aim is to get more SEO leads, is that it can be a real pain. This is especially true if the prospects you want to meet are the type who can hardly give time. Such busy individuals will present a unique challenge for even veteran telemarketers. But it can be handled. You can generate B2B leads from such firms. What you need to do is to pay close attention to cues left by your prospects, and then act on them appropriately. There are also things you need to pay attention on, like:
  1. Cut to the chase – the reason lead generation for SEO service providers may not be that successful is probably due to you saying too much. Delete the extraneous words in your spiel, and you will get more B2B leads.
  2. Craft your message right – old-school cold calls is out, and what you need to know now is how to craft the right message that will encourage them to work with you. It is all in personalization.
  3. Capture the facts – before you do a sales call, you need to be sure that you have done your homework. Some firms have their own unique problems that you ought to know how to solve.
All that remains is for you to invest in a good medium of communication, like telemarketing. In the business environment of the United Kingdom, you really have to give your best shot.­

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